What is Forty4 : Where Care Begins

Shreya Shashikanth

Founder

Mar 22, 2026

7

min read

Shreya Shashikanth

Founder

Mar 22, 2026

7

min read

It began with my grandmother

With her belief that care doesn’t need to be complicated to be effective. This cream has been a part of my life since I was a child, something she made with intention, patience, and a deep understanding of what skin truly needs.

It works gently

Helping your skin barrier heal, improving texture, and bringing back balance over time. It’s made for all skin types, and can be used as both a face cream and a hand cream.

The only thing to be mindful of - if you’re allergic to aloe vera, it may not be the right fit for you.

But for everyone else, it’s a kind of care that feels honest. No rush, no shortcuts — just nourishment that builds over time.

The kind your skin remembers.